HTC Desire 310 Unveiled, Their First HTC Device With MediaTek Powered Device

HTC Desire 310 Unveiled, Their First HTC Device With MediaTek Powered Device

HTC’s European website briefly featured a device that hasn’t been announced yet, the Desire 310. What makes the phone special is that it’s powered by a MediaTek chip. Note that Qualcomm owns a small stake in HTC, and just about every HTC product released in the past few years has used Qualcomm silicon. Let’s pretend the Tegra powered One X never happened, OK? Anyway, back to the Desire 310, it has a 4.5 inch 854 x 480 pixel resolution screen, quad core 1.3 GHz chip, half a gigabyte of RAM, 5 megapixel camera, and a 2000 mAh battery.

The HTC Desire 310 will run on Android 4.2.2 Jelly Bean and the juice for the smartphone will be provided by a 2,000mAh battery. The newest member of the Desire club measures 131.44 x 68.03 x 11.25mm and weighs about 140 grams.

The Desire 310 will be up for grabs in black and white colors, but there is no word on the pricing or the availability at the moment.

Taking a step back, why is HTC even competing in the low end? The answer is pretty obvious. The high-end smartphone market is almost impossible to penetrate. If you have $650 to spend a phone, there’s a high probability that you’re going to get an iPhone. If you don’t, then it’s either a Galaxy S4 or a Galaxy Note 3. HTC doesn’t have the brand power, nor the marketing budget, to fight the big boys, so they’re pretty much forced to sell these dinky little phones.